Designing Medications with Human Behavior in Mind

3/21/2022 16:40 - 17:10

  • Background on behaviour design
  • Early considerations for formulation teams
  • Examples of how Human Factors, behaviour design, and formulation teams can work together

A molecule’s discovery and development begins long before most teams even come to know of its existence. In that process, sometimes one of the most important aspects can get missed: Can the patient or caregiver give the medication correctly? Various aspects like storage, in-use periods, preparation, and dosing complexity can make what seems to be a simple process difficulty for busy lay users to comply to. Here we attempt to provide considerations and strategies for teams based on human behavior on how to improve the drug products we develop and how they are intended to be used.

Tiffany  McIntire, Principal Human Factors Engineer, Pharma Technical Development Biologics Europe Device and Packaging Development, Roche